Spends across the Digital Marketing ecosystem has seenÂ year-on-year increases with an expected record high of 46bn in spending for 2017. Thatâs a double digit increase from 2016. There is no doubt that the growth in digital can be attributed to the expansion of data driven advertising. Layering data on top of digital campaigns empowers marketers to reach the right person, in the right place, at the right time. Still businesses struggle to find their wayÂ and are further challenged by new regulations on Data Privacy, which come with crippling fines that can impact their bottom line. With over 18 years experience in the Digital Marketing Industry, having held leadership roles in all parts of the ecosystem, I maintain a birds eye view, and with my solid understanding of the technologies, strategy and data compliance regulations, I can help you navigate through the complexity.